Contact
catherineleon@live.com.au
About
Catherine is an Art Director and Senior Designer specialising in brand identity, creative direction, and integrated campaign design. With experience spanning fashion, retail, lifestyle, and digital content, she creates thoughtful brand experiences that balance strategy, storytelling, and aesthetics.
Passionate about crafting cohesive visual worlds, Catherine enjoys guiding projects from concept through to execution across digital, print, and retail environments. Her approach combines creative vision with a strong attention to detail, ensuring every touchpoint feels considered, engaging, and aligned with the broader brand story.
Always curious and evolving, she embraces emerging technologies and contemporary creative practices while remaining grounded in the fundamentals of strong design and meaningful communication.
Areas of Expertise
Art Direction
Brand Identity
Campaign Creative
Digital Content
Creative Strategy