A seasonal e-commerce campaign showcasing Peter Sheppard's Winter Men's Collection through refined styling and clean, contemporary art direction. Designed to highlight the versatility of the collection, the imagery pairs tailored apparel with premium European footwear, balancing smart corporate styles with relaxed everyday dressing. A restrained colour palette, considered composition and consistent visual language created a cohesive suite of assets that translated seamlessly across the website, digital marketing and social media.

Services: Art Direction, Styling, Digital Design